CyberAgent enters into a business alliance agreement with Mappa.


Media advertising company CyberAgent announced that the company has entered into a business alliance agreement with the animation studio Mappa and is acquiring a stake in MHD Company on Wednesday.

According to CyberAgent's Representative Director and President, Takahiro Yamauchi, the company has partnered with Mappa and invested in its parent company, MHD, out of deep respect for anime culture cultivated over many years and for the passion creators pour into each work.

They will bring CyberAgent's expertise across anime, game, and media business operations, and they want to realize multifaceted initiatives together for great stories to cross borders and reach audiences. They devote their full efforts, from a long-term perspective, to enhance the true value of Japan's anime worldwide.

Mappa President and CEO, Manabu Otsuka, said that they have always asked themselves how best to create and deliver their works so that audiences can enjoy them more deeply. Along the way, they have come to realize how important it is to work closely with partners who bring different strengths and to think together, beyond the interests of any single company, about what would make the experience better for the people who enjoy their works.

They are grateful that the team at CyberAgent shares these beliefs and sees the possibilities that can open up when two companies work together, and this has led them to deepen their collaboration. They will continue to create with great care for quality and at the right pace, sharing the appeal of their works so that audiences around the world can enjoy them.

CyberAgent, Inc. is a major Japanese internet company and digital advertising firm founded by Susumu Fujita in 1998. It operates internet advertising, media and intellectual properties, gaming, investment and venture capital, and other solutions such as AI solutions and digital transformation services.

Mappa is a major Japanese animation studio founded by anime producer and former co-founder of Madhouse, Masao Maruyama, in 2011. It is known for producing high-quality, intense, and often mature anime with strong action, drama, and cinematic direction. It specializes in action-heavy animation, which is admired for its visual impact and bold storytelling.
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